302-312, REGENT STREET W1 (See details for further address information)

Nos 302 to 312 Regent Street, including Nos 29 and 30 Margaret Street, were built around 1922 by T S Darbyshire and Fryer as shops and offices. The building is constructed from Portland stone and features a slate roof. It stands four storeys tall with basements, attics, and two tiers of dormers in a steep mansard style. The design is classical with Beaux Arts details.

The ground floor has attached Doric columns and pilasters that support an entablature, although the shop windows and doorways have been altered in the mid and late 20th century. The facade is symmetrical with a slightly projecting center, featuring window bays arranged in a rhythm of 4:9:4, with splayed one-window corners and seven window returns to Little Portland Street and Margaret Street. The windows are revealed metal casements, with those on the second floor adorned with cornices and pulvinated friezes.

The nine-bay center includes a pedimented window at the center of each group of three on the first and second floors. There are sill courses and string courses, as well as pierced stone balconies for the second-floor windows. The main cornice and attic cornice are supported by console brackets, and the pedimented dormers are located above the nine-bay center. The steep mansard features bronze dressings and ridge crestings.