The London Pavilion

The London Pavilion is a former theatre, now a cinema, built in 1885 by Worley and Saunders. It was entirely rebuilt internally and converted for cinema use in 1934 by Nicholas and Dixon-Spain. The building features a stucco facade and felted roofs, showcasing an eclectic classicism style. It stands three storeys tall on a triangular site, with the first floor including a mezzanine. The symmetrical elevations display a nine-window wide front facing Piccadilly Circus and an eleven-window front on Shaftesbury Avenue, both featuring central pedimented pavilions. The main entrance is located in the podium of the central pavilion on the Circus side, which is adorned with a two-storey giant engaged Corinthian column portico above. The ground floor is arcaded between pilasters that support brackets for the first-floor balustered balcony. The first floor has tall arcades with mezzanine oculi in lunettes, supported by engaged slender Corinthian columns and dosserets. The second or attic floor features square windows above a heavy moulded sill band. The infill treatment of the porticoes varies from the main design. The Great Windmill Street facade presents a simpler interpretation compared to the other two facades.