Michelin House The Main Part Facing The Fulham Road

Michelin House, located at 81 Fulham Road, was built in 1905 and extended in 1910, designed by architect J Espinasse from Clermont-Ferrand. This two-storey building features a concrete and brick construction, faced with glazed terra-cotta. The front has three bays, with the ground floor divided by ornamental piers and adorned with ornamental ironwork beneath the lintels. An ornamental cornice runs along the top. The central window is a large round arch, topped with a shaped gable that includes tyre models as kneelers. The side windows have rectangular heads and are set beneath ornamental panels decorated with wheels and foliage.

The left side of the building has a return of nine bays, while the right side has five bays, featuring simpler windows behind. The return sides continue in a similar style, with segmental and square-headed windows on the ground floor and flat-headed windows on the first floor, which bear the words "Michelin Tyre Company Limited Bibendum" above them. The ends of the building include windows between piers and an ornamental frieze between the storeys, with open segmental pediments at intervals that have inset faience tyres. The facing material is Bermentofts Marmo.

Additionally, there is a series of pictorial tile panels on the side elevations of the ground floor and inside the drive-in, created by Gilardoni Fils of Paris. These panels depict the racing successes of cars using Michelin tyres from 1900 to 1908, and one panel features Edward VII and Prince George in their Michelin-type fitted car.