Simpson'S

Simpson's is an extension to the Savoy Hotel complex, built between 1903 and 1904 by architect T. E. Collcutt as part of the Savoy Court enlargement. The building features Doulton's Carrara Ware terracotta facing and has a roof made of green pantile and plain tiles. It showcases a Free Northern Renaissance style with a distinctive corner turret instead of traditional gables. The structure is almost symmetrical, flanked by Nos 89 to 95, and consists of seven storeys, including a ground floor mezzanine and an attic storey, along with two tiers of attics beneath a steep mansard roof.

The façade is eight windows wide, with a bowed corner tower and a six-window return to Savoy Court. The ground floor includes shop fronts, a corner bank, and an entrance to Simpson's, all framed by Ionic pilasters that extend through the mezzanine. Above, there are three-light windows leading to a continuous entablature with a balustraded balcony on the second floor. The upper floors facing the Strand have narrow paired and single architraved windows, with shallow superimposed canted bay windows in every other bay, and a shallow segmental bow at the left end. The right corner is designed as a tower, featuring bowed tripartite windows and a cornice between buttresses, culminating above the attic storey with a two-storey drum and a finialed dome. The buttresses are topped with inverted console-scrolls and ball-finished dies above the dome cornice.

A bold cornice runs over the fifth floor, with an eaves cornice leading to the sheer attic. The mansard roof includes corniced and segmental pedimented dormers, along with massive banded chimney stacks. The building is adorned with garland-enriched aprons and cartouches on the third, fourth, and fifth floors. The return to Savoy Court mirrors this design but lacks the bay windows. Inside, Simpson's retains its original Edwardian restaurant interiors, with some rooms decorated in the Neo-Adam style.