Messrs Goode

This is a block of shop premises, flats, and a house. It was originally designed in 1875 and extended up to 1891 by Ernest George and Peto for Messrs. Goode, a china merchant, with a related design approach. The building is constructed of red brick with extensive ornamental brickwork and tiled roofs. Its design is picturesque and represents the earliest work of Ernest George in the "Queen Anne" style.

The building is three storeys high with gabled attics and features groups of three windows arranged under four irregular gables. The ground floor has continuous shop display windows set within a Doric colonnade of polished pink granite columns. There are three doorways, each with a console bracketed balustraded balcony above, backed on the first floor by niches containing large porcelain vases as originally designed. The upper floors have wood mullioned and transomed windows, grouped by brick pilasters, and the gabled attics feature blind arcading. A richly carved frieze runs along the main entablature, and the gables exhibit carved brickwork.

The returns, including a canted corner on the north side, have gables incorporating corbelled chimney stacks with panelling and carved stylized sunflower motifs, with panelled parapets. The eastern extension of the north return, which incorporates number 22, is in a plainer, more strictly Queen Anne style. The main front has four small oriel balconies to the second floor, with floral patterned wrought ironwork, similar to the balustrade over the shop fronts and area railings.

The return to South Street includes a one-story stuccoed wing with a blind arcade framing panels of Aesthetic-Japanese style ceramic tiles, which are original. An incorporated mid to late 18th century three-story house, with a three-window wide stucco elevation, is also integrated into Goode's premises. The shop interiors retain numerous features from the 1870s and 1880s, including Liberty-style fittings such as display shelves, cornices, and mouldings.