73-77, Great Titchfield Street W1

This is a row of four terraced tenements with shops, built around 1905 by Beresford Pite. The building is constructed of red brick with some stone detailing, and has a slate roof. It is designed in a Free Style, referencing the early Georgian architectural style. The building is four storeys high, with dormers in a mansard roof.

The ground floor features three plain shop fronts, with tenement entrances to the left. These entrances are flanked by polished granite pilasters topped with Portland stone Ionic capitals. The shop fascia has consoles and a cornice, with unusual, Soanian acroteria-stops along the party wall lines – a characteristic detail of Pite’s work.

The upper floors are arranged as three-window fronts, with number 73 having an additional bay slightly projecting to the left and number 75 slightly projecting centrally and featuring banded brick quoins. The windows are sash windows with glazing bars. Those on the first floor are square headed and set within a shallow blind arcade with a brick impost string and herringbone brickwork filling the triangular space above. The second-floor windows are segmental arched, with stone keys, and the third-floor windows have elongated painted stone keys extending up to a moulded stone cornice and parapet with coping. A sill course runs along the second floor.